Your next side hustle
Your InputThe user wants to use their fitness experience as a side hustle by offering virtual personal training sessions, leveraging their 2 years of training as a PT and experience running marathons to help people avoid injuries and recover from sprains, stretches, overuse, and repetitive motion injuries.
The user wants to use their fitness experience as a side hustle by offering virtual personal training sessions, leveraging their 2 years of training as a PT and experience running marathons to help people avoid injuries and recover from sprains, stretches, overuse, and repetitive motion injuries.
Great! Here are three ways to monetize and generate projects for your virtual personal training sessions:
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Social Media Marketing: Use social media platforms like Instagram, Facebook, and Twitter to promote your virtual personal training sessions. You can create a business page and post pictures and videos of your workouts, testimonials from satisfied clients, and tips on how to avoid injuries. You can also use paid advertising to reach a wider audience.
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Referral Program: Offer a referral program to your existing clients. Give them a discount on their next session or a free session if they refer a friend or family member to your virtual personal training sessions. This will not only help you generate more projects but also help you retain your existing clients.
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Corporate Wellness Programs: Reach out to local businesses and offer your virtual personal training sessions as part of their corporate wellness program. You can offer group sessions or one-on-one sessions to their employees. This will not only help you generate more projects but also help you establish yourself as a professional in the fitness industry.
Great idea! Here are five potential revenue streams for your virtual personal training sessions:
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One-on-one online personal training sessions: Charge clients for virtual personal training sessions where you can help them with form correction, create customized workout plans, and provide them with nutrition and lifestyle suggestions. You can charge anywhere from $50 to $100 per hour. To implement this, you can use platforms like Zoom or Skype to conduct training sessions.
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Pre-recorded workout plans: Create pre-recorded workout plans and sell them through platforms like Etsy, Shopify, or your own website. You can charge anywhere from $20 to $50 per plan, depending on the length and complexity of the workout. You can also offer a more extensive package, including monthly workout plans and one-on-one consultations.
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Affiliate marketing: Partner with companies that offer fitness-related products like workout clothes, exercise equipment, supplements, etc., and earn money by promoting their products to your clients. You can receive a commission for every sale made through your affiliate link. To implement this, you can join an affiliate network like Amazon Associates, ShareASale, etc.
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YouTube channel: Create a YouTube channel and offer free workout tutorials, tips, and advice. You can monetize your YouTube channel through ads or sponsorships. Once you have grown your audience, you can also sell your pre-recorded workout plans or merchandise to your subscribers.
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Patreon: Set up a Patreon account where your clients can support you by pledging a monthly fee in exchange for exclusive access to personalized workout plans, tips and advice, and Q&A sessions. You can charge anywhere from $5 to $50 per month, depending on the level of access and engagement you offer.
These are just a few ideas. You can customize your revenue streams to your target audience, skills and experience, and business goals. Good luck!
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Athletic apparel companies: small athletic apparel companies such as Gymshark or Lululemon could sponsor this project. It would be mutually beneficial as the sponsor can offer to provide workout clothes for the virtual personal training sessions, and in exchange, they can be advertised to the user's clients. Approach these companies via email or social media, and pitch the idea of being sponsored for clothing in your virtual personal training sessions.
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Sports supplement companies: Sponsors such as Optimum Nutrition or BSN could benefit from this project as they could provide supplements for the user's clients to increase endurance, strength, and support quick recovery. In exchange for the free supplements, the sponsor can be advertised to the user's clients. Approach these companies by emailing them and pitching the sponsorship idea of supplements for your virtual personal training sessions.
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Health and wellness companies: Small health and wellness companies such as Bulletproof or Natural Stacks could also benefit from sponsoring this project. The user can market their products and benefits alongside their virtual personal training sessions. These companies may also be interested in having the user create custom workout plans for their clients using their products only. Approach these companies via email or social media and explain how partnering with them can maximize both their and your project’s potential.
Distribution Strategy 1:
Collaborators: Fitness bloggers and influencers with a focus on injury prevention and recovery.
- @injury-prevention-fitness (10k followers)
- @preventinginjuries (20k followers)
- @FitAndHealthy (50k followers)
Outreach messages:
- Hey [Collaborator], I'm a personal trainer with a focus on injury prevention and recovery. I love your content and I think my services would be a great fit for your followers. Would you be interested in collaborating on a post or story?
- Hi [Collaborator], I saw your recent post on injury prevention and it really spoke to me. As someone who's run marathons and dealt with injuries myself, I think I could offer a unique perspective to your followers. Let me know if you'd be interested in working together on a virtual training session promotion.
Distribution Strategy 2:
Collaborators: Online fitness communities and groups aimed at preventing injuries and recovering from them.
- Couch to 5K group on Facebook (500 members)
- Runner's World Forum for Injury Prevention (200 members)
- Injury Prevention Subreddit (50k members)
Outreach messages:
- Hey [group name], I'm a personal trainer with over 2 years of experience preventing injuries and helping people recover from them. I'd love to offer your group members a discounted virtual training session to help them stay healthy and avoid any setbacks. Let me know if that would be of interest!
- Hi [group name], I'm new to the group but I've already learned so much from the content and discussions. I'm a personal trainer with a focus on injury prevention and recovery and I'd love to be a resource for your members. Do you have any upcoming events or promotions where I could offer my services to your community?
Distribution Strategy 3:
Collaborators: Online magazines and publications focused on fitness and wellness.
- Women's Health magazine (1.5 million followers)
- Men's Health magazine (2.3 million followers)
- Fitness magazine (500k followers)
Outreach messages:
- Hi [magazine name], I saw your recent article on preventing injuries during at-home workouts and I thought it was fantastic. I'm a personal trainer with a similar focus, and I think I could offer your readers some great advice and support. Would you be interested in featuring me or my services in an upcoming article or post?
- Hey [magazine name], I've been following your publication for years and I really appreciate the focus on whole-body health and wellness. I'm a personal trainer with a passion for injury prevention and recovery, and I think my services would really resonate with your readers. Let me know if you're interested in doing a piece on virtual training sessions or injury prevention for your readership.
Great idea! Here are 7 influencers/artists that you could pull inspiration from:
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Kayla Itsines (@kayla_itsines) - Kayla is a personal trainer and founder of the Bikini Body Guides. She has a huge following on Instagram and offers virtual training sessions.
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Joe Wicks (@thebodycoach) - Joe is a personal trainer and author who has gained a massive following on social media for his quick and effective workouts.
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Kaisa Keranen (@kaisafit) - Kaisa is a personal trainer and fitness influencer who is known for her creative and challenging workouts.
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Robin Arzon (@robinnyc) - Robin is a Peloton instructor and ultra-marathon runner who inspires her followers to push their limits and achieve their fitness goals.
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Massy Arias (@massy.arias) - Massy is a personal trainer and fitness influencer who shares her journey to health and wellness with her followers.
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Whitney Simmons (@whitneyysimmons) - Whitney is a personal trainer and fitness influencer who shares her workouts and healthy lifestyle tips with her followers.
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Cassey Ho (@blogilates) - Cassey is a Pilates instructor and founder of Blogilates. She offers virtual Pilates classes and shares healthy recipes and lifestyle tips with her followers.
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Develop a fitness app: Create an interactive fitness app where users can access personalized workout and nutrition plans tailored to their fitness goals. Incorporate virtual personal training sessions where users can connect with you online to receive real-time feedback and coaching that’s personalized to their needs. Use data from the app to inform the training plans and make necessary adjustments to help users achieve their goals.
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Social Media Influencer: Utilize social media to leverage your fitness experience by becoming an influencer in the health and wellness space. Share valuable content to promote your personal brand and establish yourself as an expert in your niche. Partner with other influencers and brands to increase your awareness.
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Corporate Fitness Program: Offer corporate fitness programs that cater to companies looking to invest in the health and wellness of their employees. Develop customized fitness plans for various needs like increasing focus, reducing stress, and enhancing productivity. Use quantitative metrics that demonstrate the impact of the program to potential organizational clients in order to demonstrate ROI.
- Optimize your website and social media presence Before starting your virtual training sessions, make sure that clients can easily find you online. Optimize your website and social media accounts to include relevant keywords, testimonials, and social proof. Use high-resolution images and post helpful information that can help your potential clients.
Sample Social Media Captions:
- Looking for a personal trainer? My virtual training sessions will help you achieve your fitness goals right from the comfort of your home. Book a session with me now!
- Recover from sprains, overuse, and repetitive motion injuries with virtual personal training sessions. Achieve your fitness goals while staying safe at home.
- Run Promotions To attract more clients, run promotions that offer discounts, free trial sessions, or referral bonuses. Encourage current clients to refer their friends and family by offering discounts on their next sessions or a free session once a certain number of referrals has been made.
Sample Promotional Ads:
- Sign up for virtual personal training sessions today and get 25% off your first session.
- Refer a friend to sign up for virtual personal training sessions and get 50% off your next session.
- Partner with local fitness studios Reach out to local gyms or fitness studios and offer to work with them as a virtual personal trainer. You can offer virtual training sessions to their clients as an additional service or referral source.
Sample Outreach Email: Dear [Gym Name Manager], As a virtual personal trainer with experience in injury prevention and recovery, I believe I can add value to your clients' fitness goals. I offer virtual training sessions that can be done right from the comfort of their homes. I am interested in partnering with your gym and offering my services as an additional service or referral source. Please let me know if this is something that interests you. Best regards, [Your Name]
- Create an eBook or online course Another way to monetize your fitness expertise is to create an eBook or online course. This will give you a scalable source of income and allow you to reach more clients than you would with personal training sessions alone.
Sample eBook Title: Preventing and Recovering from Overuse and Repetitive Motion Injuries
- Ask for Testimonials Ask current and past clients to provide testimonials that you can use on your website and social media accounts. Testimonials can help potential clients trust you and your expertise.
Sample Testimonial Request Email: Dear [Client Name], I hope you're doing well! I'm reaching out to ask if you would be willing to provide a testimonial that I can use on my website and social media accounts. I would really appreciate it if you could share your experience working with me as a virtual personal trainer and how it has helped you achieve your fitness goals. Thank you so much for your time and consideration! Best regards, [Your Name]
Sure, here are three distribution strategies that start conservatively and gradually become more guerilla for your virtual personal training side hustle:
- Conservative: Start with Social Media
- Begin by creating social media accounts on Instagram and Facebook to showcase your fitness expertise and services.
- Use relevant hashtags such as #virtualpersonaltraining, #fitnessmotivation, #workoutfromhome, #injuryrecovery, #marathontraining, etc. to reach your target audience.
- Collaborate with potential influencers such as fitness bloggers, wellness coaches, and nutritionists who have a similar target audience as yours.
- Cross-promote your services on other platforms such as LinkedIn and Twitter to reach a wider audience.
- Host a free virtual event on Zoom or Facebook Live to introduce yourself and your services to potential clients.
- Moderate: Partner with Local Businesses
- Partner with local businesses such as gyms, health food stores, and wellness centers to offer your services to their clients.
- Collaborate with local fitness influencers and trainers to cross-promote each other's services.
- Host a free virtual workshop on injury prevention and recovery for the clients of your partner businesses.
- Offer a discount or referral program to incentivize clients to sign up for your services.
- Guerilla: Host Outdoor Fitness Events
- Host outdoor fitness events in public parks or other open spaces to attract potential clients.
- Collaborate with local fitness influencers and trainers to co-host the event and cross-promote each other's services.
- Use guerrilla marketing tactics such as handing out flyers and business cards to passersby.
- Offer a free trial session or discount to attendees who sign up for your services on the spot.
- Use social media to promote the event and encourage attendees to share their experience on their own social media accounts.
Sure, I can help you with that! Here are some social media post formats that you can use to promote your virtual personal training sessions on different platforms:
- Facebook:
- Are you looking for a way to stay fit and healthy while staying at home? Look no further! I am now offering virtual personal training sessions to help you achieve your fitness goals. With my 2 years of experience as a PT and marathon runner, I can help you avoid injuries and recover from sprains, stretches, overuse, and repetitive motion injuries. DM me to book your session today!
- Instagram:
- Want to stay fit and healthy while staying at home? I've got you covered! I am now offering virtual personal training sessions to help you achieve your fitness goals. With my 2 years of experience as a PT and marathon runner, I can help you avoid injuries and recover from sprains, stretches, overuse, and repetitive motion injuries. DM me to book your session today! #virtualtraining #personaltraining #fitnessmotivation
- Twitter:
- Looking for a way to stay fit and healthy while staying at home? I am now offering virtual personal training sessions to help you achieve your fitness goals. DM me to book your session today! #virtualtraining #personaltraining #fitnessmotivation
- LinkedIn:
- Are you looking for a way to stay fit and healthy while working from home? I am now offering virtual personal training sessions to help you achieve your fitness goals. With my 2 years of experience as a PT and marathon runner, I can help you avoid injuries and recover from sprains, stretches, overuse, and repetitive motion injuries. DM me to book your session today! #virtualtraining #personaltraining #fitnessmotivation
I hope these formats help you promote your virtual personal training sessions on social media!
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"Fit for Free Fridays" Offer a free virtual personal training session on Fridays. Promote the session on social media using the hashtag #FitforFreeFridays and tag local local by fitness brands/businesses. You could also offer a discount code or referral program for those who attend the session and decide to continue training with you. Cross-promote with nutritionists for healthy meal plans and recovery tips.
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"Marathon Prep Mondays" Marathon Prep Mondays are virtual group training sessions designed for people preparing for marathons. Post a weekly training plan on social media every Monday and offer a virtual group training session at the end of the week on Fridays. Use the hashtag #MarathonPrepMondays and collaborate with local athletic apparel brands to offer a discount code for participants. Work with local physical therapists to promote injury prevention and recovery exercises.
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"Active Recovery Wednesdays" Active Recovery Wednesdays is a virtual class focused on various recovery methods such as foam rolling, stretching, and relaxation techniques. Promote the class on social media using the hashtag #ActiveRecoveryWednesdays and tag local spas and wellness centers. Collaborate with local massage therapists and promote their services during the class. You could also offer discounts for participants who refer their friends.